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After five years of baking, growing, and building this business together, I’m so excited to share a new chapter. May has felt especially meaningful this year as I’m also celebrating my 30th birthday on May 14th. Entering a new decade has me reflecting on where I’ve been, what I’ve built, and where I’m going next—and it felt like the right moment for this change. SamSweetz is becoming Kvell Bakery. Kvell is a Yiddish word that means deep pride and joy, the kind you feel when y

Hi, I’m Sam. The founder and baker behind SamzSweetz. In 2020, I started baking desserts from my mom’s kitchen, turning a personal passion into a growing business. Rooted in my heritage and inspired by cherished family recipes, my journey began with a love for tradition and a desire to share my heritage with others. This monthly blog is my way to connect with you on a deeper level, share the why behind my business, and give you a look at what’s happening here at SamzSweetz.